Typographic Hierarchy (part 1)

For this assignment, I created various presentation of the same body of information: through font weight, space, and position. For each category, I created three compositions

Font weight:

I opted to use bold and regular font in these pieces.

The first piece emphasizes the font name, its purpose in print, and its intention for creation.

The second piece emphasizes the circumstances around its creation, including people, places, and organizations.

The final piece emphasizes the font name again, as well as the features that make it distinct from others.

Line spacing:

For the first piece, I broke the information into three pieces: basic facts, main usage, and history.

For the second piece, I kept the same format as the first but added another break between history and distinguishing characteristics.

The third piece is the most different. While in the others I broke ideas up by sentences, this one includes line breaks within sentences. However, I sought to keep the meaning intact by breaking at points of important punctuation, such as commas and periods. This gives each factoid its own space, and its own importance. This reminds me the most of poetry.

Alignment:

In the first piece, I chose to separate the basic information (top three lines) from the rest by aligning right and then left.

In the second piece, I chose a center alignment for the top four lines, which provide basic information. The rest of the text is justified with a last line center. This provides the most visual appeal due to symmetry.

In the third piece, I placed the font name on the left and name and year on the right. This creates a lot of space for the font name by itself, making it easy to locate as though one were searching through a book or dictionary. To continue with this reference book theme, I simply aligned the text to the left.

Century boards

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One thought on “Typographic Hierarchy (part 1)

  1. Font Stroke Weight:
    The bolded items definitely stand out first and when looking at it first glance, the first things that I see are “Century”, then “larger x-height”, and then “thicker hair lines”. Because all the words are placed at the bottom of the page, it does seem a bit crowded (especially because white space at the top is so large). Overall, I think you were successful in making the descriptive words about the font stand out.

    Line Space:
    Because you broke up the words, and the text is spaced out, I think the space space is effectively utilized. I see how you broke up the words, to emphasize on different parts of the text and make it easier to read, but since the reader’s eye first diverts to the first word of each line, perhaps you can split the text so there is a verb as the first word of each line (which a verb is stronger than “and” or “the”).

    Alignment:
    I like how the header is centered and how the entire text is centered on the page. Because the header is centered and the rest of the text is justified, my eyes go directly to the header and then begins to read the text. The first word of the first line of the body text and first word of the last line of the body text – “used” and “face” isn’t justified with the rest of the text and it is a bit distracting.

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