Voice of Typography

For this assignment, I used Magic Cake Lady. Now, this requires a bit of context. I am an enthusiastic home baker looking to start my own bakery one day. I began a small baking service a few years ago, and the name came from a nickname one of my old teachers/customers had given to me. I’ve always wanted to design a logo for myself, and I thought now would be a great time!

The mood I want to capture is something playful and mystical, but nothing too crazy (this is a business, after all).

Academy Engraved

Academy Engraved

The lines are very thick in some parts, and there is high contrast between them. This gives the letters a lot of weight and thus a lot of presence, but the white spaces between the lines keeps the font light and elegant. It reminds me very much of a children’s book, a la Alice in Wonderland or Peter Rabbit.  I like it, it’s charming — but maybe not quite right because it does look a little static (straight lines everywhere).

Century Gothic

Century Gothic

I like the width of these letters, because it helps the word look very light and almost floating. It is very clean-looking and simple, without serifs or contrast. It has no tilt, either. It looks passable, but not quite playful enough.

Curlz

Curlz

This font is very playful with all its decorations, but also kind of ridiculous. Not even close to being serious enough for a business.

Footlight

Footlight

The serifs and loops on this font, as well as the contrast, help give this font a fun feeling. It still looks serious enough, thanks to its straight lines along the base.

Giddyup

Giddyup

I love the loops in this font, it looks very playful. It even has a small star for a dot on the i! It’s very charming, though it might border on being not serious enough because of the tilt of the letters. This is very good, though I have another as my favorite.

Harrington

Harrington

This has just enough loops in it to give it some charm, but is also straight enough to connotate seriousness. This is my favorite of the bunch.

Mesquite

Mesquite

I picked this as a terrible example. It evokes images of the Wild West, with its thick lines and all-caps style The serifs are also very thick, and it looks heavy. It’s not what I’m looking for at all.

Noteworthy

Noteworthy

I liked the soft lines in the font, especially in the M, where many other fonts can have trouble. It is a little too casual for a business, though.

Portagol

Portagol

I didn’t like this font at all. It’s very thick, and all caps. It has a very intimidating, impersonal feeling about it, which does not match with the image of a friendly bakery that I want to evoke.

Savoye

Savoye

The caligriphic style of the lettering lends this font a playful style, especially thanks to the tilt of the letters. It has some loops, particularly in the M and the L. However, I don’t like it because it looks too casual.

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